THE DAWN OF PERSONAL PR PRODUCTION & WEB MANAGEMENT---
BEST NEW JOB SEARCH STRATEGY?
Los Angeles, CA---New approach self promotion as it pertains to opportunity search is a must for today’s executive candidates. Laurie Pehar Borsh has produced, directed and managed professional brands and promotions for individuals and businesses for over 23 years. In 2000, she launched an "executive management and publicity" service for executives and professionals using traditional direct (B2B) targeted marketing and promotion tactics along with the power of personal branding and third party personal representation. As social networking and online media began to explode into a whole new publicity and marketing channel in recent years, Laurie reshaped her business model to include this new area of promotion and publicity for her executive candidate clients alongside the traditional promotional and representation practices.
Now as business (and society as a whole) continues to rely upon the Internet for information about people, goods and services day in and day out, Laurie continues to preach upon the fact that building and maintaining a robust, well written and produced “online persona” is perhaps one of the very necessary and highly important part of promoting a career (whether it is on reactive or proactive basis). Her video explains: http://www.lauriepeharborsh.com/home
Seeking out a new opportunity in today’s brave new business world is not as easy as putting up a resume on a job board or an online network “in hopes of being discovered.” Over the years Laurie also discovered that while most professionals do take a stab at “self promotion” production and management they more times than not end up getting burned out (or say too much or too little) in an effort to create the right presentation and connect with the right people. In other words, putting someone in your corner to produce and manage everything to keep it fresh and in check on a regular basis as well as step in to “pitch” or “make the deal” is not so much a luxury these days, as much as it may be an absolute necessity. Let’s face it it’s hard to self promote.
With so many business professionals back in the job market (and in some cases, never having to have to find a job before), a new need for reinvention has emerged and that includes better, more consistent personal branding, publicity and self promotion practices. The “game has changed” as they say and over the last ten plus years Laurie Pehar Borsh has worked hard to create a new and better approach to the typical search campaign strategy.
