Better Personal Social Media PR:
The New Executive Job Search Strategy
Laurie Pehar Borsh has produced, directed and managed professional brands and promotions for individuals and businesses since 1987. In 2000, she launched an "executive management and publicity" service for executives and professionals using traditional direct (B2B) targeted marketing and promotion tactics along with personal brand development and her personal representation. With the onset of LinkedIn and other business professional networks, recruiters are turning towards the social networks, media and internet search engines to source talent leads. Executive search professionals are looking for online thought leadership and those who offer the best professional publicity--the resume is only one part of the equation now.
As social networking and media began to explode in the mid-2000's, Laurie reshaped the executive PR and representation division of her agency to offer social media PR strategy production and management for her executive client talent opportunity search and placement initiatives. Working closely with executive recruiters and top corporate decision makers, the LPBPR team ensures that executive talent clients are introduced to key decision makers and that they remain highly active, visible and "image optimized" within the social networks, social media channels and search engines. Profile optimization and online content placement (link building) has become a must-have for an executive to become more available for consideration of any type of current or future opportunities. The ability to "match" a resume to a position is obviously an option, but the ability to develop a robust digital persona and a professional image (within a specific industry) as a thought leader will support executive talent to ultimately "get the offer."
Seeking out new opportunities in today's new business world and challenging economy is not as easy as putting up a resume on the internet or applying for job via a post. Over the years Laurie Pehar Borsh discovered that while most professionals have always taken the "self promotion route," they (more times than not) end up getting burned out (saying too much or too little) in an effort to create the right presentation and connect with the right people. So putting someone in your personal corner to produce and manage everything for you in order to keep it fresh and in check on a regular basis as well as to step in to pitch your professional image and brand when appropriate, is (again) not so much a luxury as much as it may be an absolute necessity to get in front of the right people to find the best new opportunity.
With so many business professionals back in the job market (and in some cases, never having to have to find a job before), a new need for professional brand and image reinvention has emerged. The "game has changed" as they say and over the last ten years of her 24 year career as a promoter, marketer and PR producer, Laurie Pehar Borsh has worked hard to create a new and better success strategies over the typical or traditional job search campaign.
@LauriePR 
@LPBPR 
lpb-evolution