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The Evolution of the Executive Talent Agent 
Ideas, view points and more about Personal PR/Web 2.0, Agent Representation and Talent Representation and how all of this compares to and even compliments a traditional job search or business development strategy or the typical things that most people still do today as it pertains to both job and business development opportunity search) and WHY Personal Agents and Publicists (as well as Producers) are not just for celebrities anymore. A robust Personal PR/Web 2.0 presence needs to be added into and become a regular part of "your regular plan" if you want to be seen and be heard above and beyond traditional channels and for the rest of your professional life. 
Wednesday, 16 September 2009


Dear Executive:

Here's a helpful list I thought you might find valuable. ExecuNet's Experts have put together six suggestions designed to re-ignite your job search with some suggestions as to how much time to devote to each activity.

Focus on networking with people you don't know as quickly as possible. During the first month of a search, contact a minimum of 50 "warm" contacts, those you know and with whom you are comfortable. After the first month, network to at least 100 new contacts every month.

Search for interim roles when you begin your search. Up to 40 percent of the time, interim roles lead to full-time positions. When you work on an interim/consulting basis, you and the company become so comfortable with each other that a full-time position is often created.

Target smaller companies. Research Dun & Bradstreet, Moody's Million Dollar Directory, Standard and Poor's, Hoover's and other websites for valuable smaller company information. The reference section at public libraries provides access to these resources, sometimes for free.

Identify underperforming companies. A significant portion of competition for jobs comes from working executives. During a weak economy, they are less inclined to move to a struggling company which carries greater risk. Therefore, there is less competition for these jobs.

Spend less than 10 percent of the time contacting and working with recruiters. Executive job seekers are advised to limit their involvement to those recruiters they have retained in the past or are referred to them by close friends and colleagues. Even recruiters themselves acknowledge the limitations of obtaining an executive position by relying too heavily on search firms, because recruiters only account for about 10 percent of all executive hires.

Allocate no more than five percent of your search effort responding to published job leads and Internet postings. Responses should only be made to opportunities which closely match your skills and experience. Thousands of individuals see these opportunities, dramatically increasing competition and reducing the odds of securing the position. Be sure you are a "best fit" for a published/posted opening.

The advice above was adapted from Change Your Job Search Approach in a Recessionary Economy by Tucker Mays and Bob Sloane, which was originally available to ExecuNet members in November, 2008. If you are interested in the entire article, or other expert advice like it, consider an ExecuNet membership.

Michael Sherman
Michael F. Sherman
Executive Member Relations
michael.sherman@execunet.com

POSTED BY: Laurie Pehar Borsh AT 06:00 pm   |  Permalink   |  0 Comments  |  E-mail this
Thursday, 29 January 2009
As a personal publicist, I represent exceptional professional talent looking for long term branding and true "Personal PR" for the purpose of opportunity placement or achieving professional exposure for expansion or movement in the markets. 
 
In today's highly competitive business environment, even the most successful and exceptional professional talent now must have the ability and time to make an extra added effort to find new opportunity (for employment, for business, for better press and media coverage -- you name it).
 
Successful individuals can no longer afford to sit on the sidelines or go through the usual motions and protocol in order to find new opportunity in this very "different" business world we all find ourselves in now. 
 
While there are never any "guarantees," ppersonal professional branding and publicity (including Web 2.0 placement), self promotion or 3rd party representation is now a "must-have" for private individuals AND business ALIKE. 
 
In order to find better and long term opportunity advancement, the traditionalists must now think OUTSIDE THE BOX to ensure they are put on and remain in front of the competition.  
 
THIS MEANS:  More SOCIAL MEDIA, NETWORKING, AND DIRECT PUBLICITY STUNTS (directly to the people who you want to know about you as well as for press/media purposes).  No one can afford to wait around for "someone to come to find them" and this is especially true with regard to business development and employment placement. 
 
THIS ALSO MEANS: You can do all of this (work) on your own (yes) or you can bring in someone to support you in the work (aka "help") or you can ask someone to do it for you (because you do not have the time, the ability or the desire). 
Approach it, tackle it, create it, produce it, direct it and manage it - in anyway that you can. Just be sure you make the moves to think "bigger picture," be more proactive (or more "aggressive") and think outside of the "usual" (what has always worked in the past) box.  The adage (grammatically correct version): "If it is not broken, don't fix it" now needs to be revised: "If it is broken, then we need to think of a better way and fix it." 
 
Think of a new way to "be seen and heard" --- do you realize that President Obama had a DIRECTOR OF NEW MEDIA?
POSTED BY: Laurie AT 12:00 pm   |  Permalink   |  0 Comments  |  E-mail this
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