As a PERSONAL Publicist, I specialize in the promotion and production of people and personal brands (with a Web 2.0 and one-to-one traditional “Human PR” representation influence). Most of my clients are executives and entrepreneurs/small business owners. With the markets now being more competitive than ever before, it has become very necessary for “regular professionals” (anyone and everyone who wants to be known as a “thought leader” and a successful talent ) to have a strong Personal Brand and PR/Web 2.0 production in place and well managed at all times. This is not fluff, this is a necessity. No one can afford to wait it out in the traditional channels (recruiters, job boards, colleague network, mailings etc.)—this market just does not provide room for a “let them come and find me” or the “I will do all this when I am ready to be on the market” attitude. The rules of the game have changed and with so much talent pouring into the job markets these days, savvy executives and professionals have to be brave and adopt a new approach to stay viable and visible this competitive marketplace sooner than later.
In addition to the production of strategic, personal and customized opportunity search campaigns (my team and produce and manage these campaigns for our clients by the way) and providing personal talent representation and endorsement to land the interviews executives and professionals need and want to have (and I am not talking overnight successes here, as with any “campaign” there is a process and we can no longer expect to roll out a bunch of resumes into the job market and get traction from day one!), it’s important to shape and build a lasting personal brand and personal publicity/Web 2.0 production as a standalone consistent advertisement or to compliment a campaign effort . Personal PR/Web 2.0 should be a proactive/long term plan of action to create job/career/business building insurance and longevity.
Why should an executive hire a personal publicist?
1. Most cannot “produce themselves” and more times than not, they need help with their own vision as well as extra input on their personal branding effort overall (especially those who are very busy doing their job everyday) –and I don’t mean “executive coaching.” Like I always say, I am not going to coach a guy who’s run a 100 Million + Organization (they should coach me for that matter). I am, however, going to represent their talent and validity in the markets and make their brand vibrate and know and visible to those who need to know about them (whether they are looking for a new opportunity now or in the future or just further personal press to add substance to their current position and role).
2. A publicist is essentially someone who will be a cheerleader on “the side” of the executive and his band at all times to provide the constant pitch, endorsement and personal recommendation as well as visibility traction beyond a current network or self promotional effort.
3. A great way to get and stay proactive in the markets and keep a personal brand and publicity managed and visible at all times – no matter how busy one might get or be. In today’s markets, the immune factor is over (on the executive level). So staying proactive is key to longevity.
4. A Personal Publicist will take “the right” client’s best interests to heart.
