Very few people post comments on my blog (guess it's more for reading pleasure), but I got one comment (I have to agree to post comments to this blog of course) from someone who felt that my email to him was a piece of SPAM. I say, if you think I sent you SPAM then you better look in my SPAM folder so you know what to look for in a peice of SPAM.
You know, my staff and I do send a lot of emails, but we pretty much use email as another form of the phone or regular mail. In this day and age of BEING BUSY, email and texting is considered to be one of the best ways to communicate with folks (whether you are intiating the contact to someone who you don't know or to someone you DO know). I have to say that I have met MOST of my business colleagues VIA EMAIL over the, well, past 10 years.
I do have to say that, YES, SOCIAL NETWORKING sites and tools are THE better way to reach out to people who you do not know. However, I cannot tell you HOW many invitations I have and have gotten over the last four years (since I have been on Linked In and some others --very minimally to start I might add!) that make NO SENSE WHATSOEVER as far as it pertains to ME "linking in" or "connecting" with someone. Do they want to do business with me? Do they want to hire me? What DO they want? Thus some of the members working the Social Networking sites (in my opinion) can also be considered SPAMMERS. I mean they ask you to connect and then they have zero information on their profiles (other than a name and email) or they ask you to connect and it's like "why would I want to invest in your chocolate factory?"
So I am now going to be helping myself and my clients and staff to improve their appearances on these social networking sites and then use these sites to their advatange. I will still use EMAIL as a form of reaching out as well since not everyone in the world is a member of a social networking site (the guy or gal that tried to post on this blog about the fact the EMAIL "is so 90's" has it right, but Social Networking is still very new and the majority of the Baby Boomer and Gen X population is still getting into the mix hence email is still very much apart of our lives!).