Laurie Pehar Borsh has been providing clients with cutting edge PR and promotionalsolutions for professionals and companies for since 1994. She has used her passion for promoting people, places and things to create a reputation for her unique and intense brand. Her instincts and skills for providing personal service to executives and organizations began with her work at the restaurant industry and continued with her passion and career in fitness working for the famed La Costa Resort & Spa as well as for Cunard Cruise Lines. During that time she simultaneously developed an interest in creating her own PR/Promotions business while she was teaching fitness classes and acting as a personal trainer. She rolled out her official career in the luxury health and fitness industry working for The Sports Club Company (Sports Club/LA and Spectrum Clubs). Shortly thereafter, Laurie launched her first venture, Behind the Scenes Unltd.--an event marketing and public relations agency. The Sports Club Company (now partnered with Millennium Partners) became a loyal client as did Reebok International and the Walt Disney Company among others.
In addition to establishing Behind the Scenes to serve her corporate clients, Laurie began developing a personal promotions business for solo professionals, executives and business owners. This specialty focused on marketing and public relations services to individual professionals and business owners in the health industry. Laurie combined the resources of her corporate and personal approach, for example when she participated as a member of the start-up team for The Sports Center neighboring the studio lots of Warner Brothers, Universal, NBC, and Disney. The start-up became one of the top private clubs in Los Angeles, boasting celebrity members including David Hyde Pierce, Sherry Belafonte, Neil Patrick Harris, and Ryan Seacrest.