Laurie Pehar Borsh founded the original ECMG brand in January of 2000 when she discovered a very real need for Personal PR and Agent Representation for Executives and Professionals who were either looking for a career move or new business. In recent years, as Social Media started to redefine the way personal pubicity and branding is produced and managed, Laurie's personal and company brand has slowly moved to that of Personal Publicist and in 2010 the ECMG Personal PR Productions label will change to: simply: Laurie Pehar Borsh Personal PR Productions (or LPB PR). Laurie is also the Chairman of Evolution Enterprises, LLC--holding company.
From the beginning, Laurie's plan was to design a service that could literally handle and represent executive and entrepreneurial talent seeking visibility and opportunity in the marketplace --just as publicists or agents handle talent in the entertainment or professional sports industries (which has worked pretty well for the last 75 years). At the end of 2007, Laurie went back to her PR, Advertising, Promotions and Marketing Planning and Production roots and began offering Personal Publicity and Social Media/Networking (Web 2.0) Production and Management Services for executives and professionals as well as for many businesses on an outsource basis as clients requested help with additional branding and online visibility for a more cohesive professional publicity program.
Laurie launched her first successful publicity and promotions business that also encompassed business development and event production/marketing, Behind the Scenes Unltd., in 1994. In 1999, she started a marketing and public relations service called "Fit Basics" for fitness professionals and business owners. One of her most successful projects under the BTS/Fit Basics umbrella was a start up fitness club project in the Toluca Lake Tennis Club (neighboring the studio lots of Warner Bros., Universal, NBC and Disney) called The Sports Center. The Sports Center has since become one of the top private clubs in Los Angeles. Members of the club originally included Ryan Seacrest, David Hyde Pierce, Sherry Belafonte and Neil Patrick Harris.
Laurie essentially began her "PR and Promotions Service Career" in 1987 while working in a public relations, member relations, business development and marketing role as Member Activities and Promotions Director for The Sports Club Company in Los Angeles (owners of the exclusive Sports Club/LA) from 1987 to 1997. In 1994 upon her launch of Behind the Scenes Unltd., The Sports Club went on to become her client as did Heal the Bay (the non-profit organization dedicated to cleaning and preserving Los Angeles' Santa Monica Bay), Reebok International, the LA Lakers and the Walt Disney Company among many other professionals, executives and small business owners. During those "developmental career" and early entrepreneurship years, Laurie was lucky enough be able to start her cultivation of hundreds of dynamic relationships and contacts as well as alliances with a myriad of professionals in advertising, marketing, entertainment and event production who are all still very much a part of her professional world today.
At the end of 1999, Laurie tested her idea for an Agent Representation Service and officially launched ECMG in 2000. Over the years, Laurie has found that clients paying for representation and management services were more seriously committed to the process and the unique personal publicity business model that she provides. Building relationships as well as trust plays an important part in providing better exposure and representation for her clients.
For close to 15 years, Laurie has provided all of her clients with cost-effective and creative outsourcing solutions for public relations, business development, marketing, and project management. Her unique (yet very traditional) way of doing business stems from her passion for helping people look great on-line and be successful in all career and business paths. Her service-oriented style probably started via a short-lived F&B/Restaurant career (1980 - 1985) and with the beginning of her fitness career as a fitness instructor at La Costa Resort & Spa (1982 - 1985) and for the Golden Door (aboard a ship with Cunard Cruise Lines in 1985). She continued to teach fitness classes, coach and personal train while running her businesses as well as her husband's iron fabrication business until her "retirement" in early 2001 (after she gave birth to her first son in 2000). Health and fitness continues to be a big part of Laurie's life to this day and a part of her personal and business lifestyle.
Laurie also shares her high ethical standards for service and strong moral based qualities with every member of her dedicated staff. She believes in taking on each "project" with unending enthusiasm and zest and does not believe in resting until the project is signed, sealed, and delivered. There is a lot of hard work and dedication that goes into producing well planned social media and public relations and promotion campaigns in addition to helping clients grow their personal professional brand and level of publicity on an ongoing basis. While Laurie regularly works within the realm of technology, she also knows that it is the real and human interaction that plays an important part when it comes to pitching and endorsing clients. She constantly looks to take her brand to new levels the addition of new tools and by continually adding new flavors to her specific style of publicity and representation. This unique and creative publicity and representation service brand as well as a pure enthusiasm for her work truly allows Laurie and company to provide the right edge for today's professional talent and businesses--within a very competitive and ever-changing marketplace.
